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III. Earning God's Love
The Lord said in the Gita, "Develop steady and unwavering devotion for me and you will become very dear to me."
Embodiments of Love,
In the world, you can earn money, you can gain wealth and property, you can attain honor and prestige, you can gain position and power. All these are rewards you can attain from your worldly endeavors. But the Lord declared in the Gita that these are but temporary fruits. They are transient and have no lasting value. The only thing you can attain through your life here on earth that is of real value, that remains with you permanently and eternally, is the love of God. This divine love is extraordinary. No price can ever be set upon it. It is a treasure that is valuable beyond all measure. You must make every effort to discover the means for acquiring this precious love of God.